Stopping GMOs is simply a numbers game. When enough shoppers stop buying GMO brands, the food industry will kick out all genetically modified (GM) ingredients. This happened in Europe, and it’s happening in the US with GM bovine growth hormone (rbGH).

“We need about 5% of US shoppers-15 million people or 5.6 million households-to choose healthier non-GMO brands in order to generate a non-GMO tipping point.

“It’s just a matter of reaching enough people. That’s what our educational tools and talking points are designed to do.”